Blockbuster Corp. in a Mature Video-Store Industry: Options and Strategies
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Code : COM0063
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Region : US
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Changed Dynamics of the Video Store Industry The market for video-rentals started in the early 1980s and by the late 1980s, it was a multibillion-dollar market, with thousands of small entrepreneurs cashing in on the trend of watching movies at home on VCRs. According to the Television Bureau of Advertising, as of 1994, 79% of all TV households in the US had a VCR and a Neilson Media Research showed that in 2001, there were 96.2 million VCR households and 105.5 million TV households... Blockbuster Corp. - Background Blockbuster's mission statement reads, "To help people transform ordinary nights into Blockbuster nights by being their complete source for movies and games". In its 20 years of existence, Blockbuster had grown from a single video rental store tomore than 9000 company-operated and franchised stores in US and 25 other countries... Options and Strategies Antioco said, "The market dynamics of home video have been significantly and permanently altered". Netflix entered the video rental industry seven years age and it had rewritten the rental fee structure by abolishing the late fee for the first time... |
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